Theory of Visual Perception
The brain perceives visual information in the following sequence of events:
- First, the brain discerns the shape of an object. Silhouettes and large bold shapes make the heaviest imprint on our memory.
- Next, the brain interprets color. This is when the brain would perceive an emotion or a brand association.
- Finally, the brain considers the form. Language and content are some example of form, and the brain takes the longest to process these elements. example logo from Halflife 2
TIP: Understanding how the brain perceives visual information might help speed up the design process. First, use bold shapes to quickly block out the HUD, menu, and icon designs. Next, add color to emphasize content. Finally, after you have locked down the layout, start designing the details.