Gathering of data, and research Consider this your homework. You want to understand your game, creative direction, art direction, and target market. You want to collaborate with all disciplines and to achieve clear communication with your art, code, and design teams. You also want to ensure that everyone is on... [Read More]

Art Direction: “Does it feel good?” Art Direction is the use of art and design to create an emotional connection with the player. Art Direction comprises the overall concept and guidelines that the design must follow to ensure the game elicits an emotional response from the player. Art Direction adds... [Read More]

Although a good design might look simple and easy to use, the design process itself was probably far from linear. In fact, Design Process is usually messy and involves multiple iterations and refinements, and some ideas get tossed out completely. To simplify the Design Process, begin by looking at the... [Read More]

UI: User Interface UI can be thought of as a tool for creating a product’s layout. UI consists of the following: The navigation and components that allow the user to interact with the system The messages and information communicated to the user Because UI is the most tactile, visceral, and... [Read More]

To create an immersive experience, the successful games design for more than one sense. The more senses you want to design for, and the more immersive experience you want to create, the more planning you have to do. Because using the senses of taste and smell in games is not... [Read More]